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Case Studies: SCM Joint Engagements

Project for the leading bicycle manufacturers of India

Business Imperatives

  • Attain market leadership in 5 years
  • Improve market share by bridging cost gap

Satyam’s Approach

  • From Manufacturing to Outsourcing
  • Pull-type Manufacturing
  • 3rd Party Logistics (3PL)
  • Centralized Manufacturing to Regional Assembly Units

Technology

  • Web-based B2B module
  • Oracle Applications
  • Sales Force Automation using Palm

Benefits

  • Increase in market share from 19 % to 24 % in 1 year-No 2 position
  • Cost reduction by 15 %
  • Delivery time improvement from 10 days to 2 days


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