Case Studies: SCM Joint Engagements

Project for the leading bicycle manufacturers of India

Business Imperatives

• Attain market leadership in 5 years
• Improve market share by bridging cost gap

Satyam’s Approach

• From Manufacturing to Outsourcing
• Pull-type Manufacturing
• 3rd Party Logistics (3PL)
• Centralized Manufacturing to Regional Assembly Units

Technology

• Web-based B2B module
• Oracle Applications
• Sales Force Automation using Palm

Benefits

• Increase in market share from 19 % to 24 % in 1 year-No 2 position
• Cost reduction by 15 %
• Delivery time improvement from 10 days to 2 days