Satyam BPO, Phoenix Marketing International Team Up to Launch Customer Intelligence Program

Hyderabad (India), May 15, 2007: Satyam BPO Ltd., the BPO arm of Satyam (NYSE:SAY) announced today that it has entered into an alliance with Phoenix Marketing International, one of the fastest growing marketing services firms in the United States, to launch a cost-effective, highly predictive modeling methodology - Customer Intelligence Program (CIP).

The strategic alliance will enable clients of the two companies to take advantage of Satyam BPO’s Knowledge Process Outsourcing (KPO) capabilities and Phoenix Marketing’s strategic research experience. Satyam BPO, the world’s first eSCM Level 4 certified company, was recently ranked sixth in the world by the Brown and Wilson’s Black Book of Outsourcing.

Phoenix’s senior analytics and industry specialists will use Satyam BPO’s highly evolved research processes and professional team to collect, integrate, and model customer perceptions, attitudes, and behavior. A unique aspect of CIP is the direct linkage of attitudes to stated or actual buyer behavior, allowing clients to evaluate the financial risks and benefits of positive and negative customer experiences.

The resulting customer intelligence will bring to CIP users a competitive advantage - delivering predictive models of customer behavior, and generating fact-based recommendations to senior management. CIP will be available on a syndicated and custom basis in multiple industries including: Automotive, Financial Services, Technology, Telecomm and Travel & Leisure.

“Satyam BPO offers companies a wide array of high quality business and knowledge process outsourcing options,” stated Venkatesh Roddam, CEO - Satyam BPO. “Our alliance will enable delivery of better value to clients through rationalized costs, shortened delivery time and predictive customer intelligence.”

“The business processes that Satyam BPO has developed are the best we have ever seen,” stated Al DeCotiis, Ph.D., Chairman and CEO - Phoenix, “Those processes, along with the talented team at Satyam BPO, will enrich our research methods and add value through data fusion and predictive modeling. Our clients will benefit greatly from this alliance.”

About Phoenix Marketing International

Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States and partner to many of the largest companies in the financial services, healthcare, automotive, and travel and leisure industries worldwide. Phoenix also offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix has offices in New York City, Rhinebeck (NY), Somerset (NJ), Detroit, Boston, Salisbury (MD), Chicago, Los Angeles, Tampa and Miami. On January 12th Phoenix acquired a major interest in JZM, a full service healthcare market research company, to serve as the foundation of its new healthcare practice. For more information about Phoenix Marketing International, please see www.phoenixmi.com and for CIP – www.phoenixmi.com/CIP

For more information, please contact :

Manjula Manjotra
Head - Global Marketing and Communications (GM&C)
Satyam BPO Limited
Phone : +91 998-984-4430
manjula_manjotra@satyambpo.com

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