Technology-savvy consumers are embracing digital media with a fervor that is forcing new business models on the media industry where they can offer consumer virtual copies of music and other media through subscriptions, limited rentals and pay-per-use. At the same time, increased broadband availability is enabling media companies to deliver more granular content, customized on-demand, to consumers.
The new business models involve several types of players – content aggregators, retailers and telcos exploiting networks for new services. As these companies ride the technology wave, they need technology that helps to flexibly package their precious inventory, while not leaving dollars on the table from undercharged royalties and piracy.
The Digital Rights Management (DRM) solution from Satyam is geared to exactly address this need, with pluggable business models and a MS DRM-based licensing server that supports many types of download scenarios. Our solution will ensure that you put your best foot forward in the market.
