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News
Satyam Grows Consulting
Capability in Media and Entertainment Sector;
Senior executives from The Publishing Practice
join Satyam
HYDERABAD, India / July
17, 2006 : Satyam, a leading global
consulting and IT services company, has recruited
the executive management team of The Publishing
Practice, Ltd. (TPP), a specialist UK consultancy
in the media and entertainment industry,
to spearhead the development of a new Consulting
Group for its global Media and Entertainment
practice. The move will enable Satyam to
combine an in-depth knowledge and understanding
of the publishing business with the technical
breadth and scale of Satyam's billion-dollar
global services organization.
TPP's experienced consultancy
group - including Mike Abell, Sharon Duckworth
and Stephen Ryden-Lloyd - will join Satyam's
global Media and Entertainment practice to
provide strategic consulting services and project-based
delivery work for the publishing, online, broadcast,
music and related industries. The new group's
consultancy services will complement Satyam's
existing application delivery-based services
to include new digital and online consulting
- ranging across content acquisition, publishing,
production and supply chain.
Satyam and TPP have already
established a successful track record working
with customers on joint projects, since they
formed an alliance in 2005. TPP's customers
include Blackwell, Elsevier, Financial Times,
Harcourt Education, LexisNexis, London Business
School, Reed Business Information and Sweet & Maxwell.
Kevin English, senior
vice president of Satyam's global media and
entertainment practice, said, "We
believe that the in-depth industry knowledge
that Satyam acquire with the new addition
of this senior consulting team will provide
a real competitive advantage for us in our
media and entertainment business -- both
here in Europe and in the U.S. The initial
reaction from our customers has been most
encouraging."
Mike Abell, co-founder
and director of The Publishing Practice,
commented, "In an environment in
which media companies are challenged to deliver
more through ever more diverse and complex
channels of communication, the new Satyam
Media and Entertainment group will be able
to provide a very cost-effective solution
in end-to-end programmes of work, from consulting,
through delivery to an extensive support
and maintenance capability."
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