Satyam has been signed up as a FIFA World Cup™ Sponsor and the Official Information Technology (IT) Services Provider to the FIFA World Cup. The relationship covers two event cycles – the 2010 FIFA World Cup in South Africa and the 2014 edition in Brazil – and each cycle includes the FIFA Confederations Cup of the previous year.
Satyam is one of four FIFA World Cup Sponsors announced so far for the 2010 event and is the sponsor in the IT Services category.
Each FIFA World Cup is the culmination of a two and a half year preliminary competition involving around 200 national teams. The 2006 FIFA World Cup broadcast more than 76,000 hours of coverage over 376 channels worldwide, cumulatively reaching more than 26 billion viewers - more than any other sports event in the world.
As the Official IT Services Provider to both the 2010 and 2014 FIFA World Cup, Satyam, which already enjoys a business relationship with FIFA, will play a crucial role in developing the core IT event management system for FIFA and MATCH AG - its Service Partner for IT, Accommodation and Hospitality, as well as Local Organizing Committees during the next seven years. With a presence in more than 57 countries, Satyam can fully leverage its global expertise and therefore enable FIFA not only to deliver world-class events but also focus on generating a long-lasting legacy for the host countries through hiring and educating local event staff.
The sponsorship also builds on Satyam’s fast-growing presence in South Africa and across the region. Satyam’s business in South Africa doubled this past year, and the company will soon be opening offices in Ghana and Kenya. Satyam is a significant investor in South Africa and leads a skills development initiative for South Africans under the Joint Initiative for Priority Skills Acquisition (JIPSA) program. Currently, more than 80 South African students are enrolled in a year-long technical training program at Satyam’s campus in Hyderabad, India. |
| B. Ramalinga Raju, Founder and Chairman, Satyam |
| “Our sponsorship recognizes the sport’s universal appeal and its tradition of skill, speed, competitiveness and teamwork – attributes that reflect Satyam’s own qualities.” |
|
| Joseph S. Blatter, FIFA President |
| “I am very proud that Satyam has chosen the FIFA World Cup for this historic move. Satyam’s commitment is a testimony to the immense appeal of FIFA as a superior marketing platform for transporting a brand far and wide around the world. It is a big advantage for all those involved in the events to have such an experienced IT service partner on board. ” |
|
|
Hari Thalapalli, Head of Global Marketing and Communications, Satyam |
| “This sponsorship represents a long-term, strategic investment by Satyam in its brand and significantly strengthens Satyam’s ability to reach markets across the globe and demonstrate our leading-edge technologies and practices.” |
|
|
Her Excellency Ms. Phumzile Mlambo-Ngcuka, Deputy President of the Republic of South Africa |
| “We congratulate Satyam on being named Official IT Services Provider to the FIFA World Cup and their role in delivering the games to the world .” |
|
|
)
)
)
)
Print this page
Email this page